Research the tasty part.

So it turns out having an idea is the easy part, research and commitment need to follow swiftly to get the idea off the ground or before someone else moves the idea forward and gets the potential rewards.

Far from it being some laboratory setting, the initial stage of product research was simply in our kitchen with a frying pan. Trying to flip it, pancake like, I missed the ceiling by an inch for the crêpe to land in a heap but at least in the frying pan. With a good helping of Nutella and then closing my eyes it did taste good though.

We quickly found a winning formula, but the true test would be if it worked on a crêpe griddle and not just on a frying pan.

Research was the relatively easy thing to do; it’s this commitment lark that was the difficult part. Difficult being I needed to part with some cash! A commercial griddle was required and it took me a week to work up the courage to buy one.

Once I bought the griddle with a little trial and error we slowly taught ourselves how to use it. Far from being a blue chip company with thousands of pounds to spend we took our research to the next and highest level. Strict procedures were followed as the crêpes were put through the true rigours of the neighbourhood watch club, our neighbours. They walloped them down within seconds, which I am told is a good sign, though later they put us right when we developed the savoury mixture. Old people can be blunt! I am sure this is how the likes of Samsung work. You can see the IT geeks of Samsung popping around to their Grandparents with their latest gadget looking for approval.